OUGD503 - Responsive - Design Process 2 - Studio Brief 2 - Collaborative Practice - Interim Critique

OUGD503 - Responsive - Design Process 2 - Studio Brief 2 - Collaborative Practice - Interim Critique

Today, we got to present our progress of work to our normal groups and receive feedback in a rather different context. At first, it started as a normal critique but resulted in us giving much more honest feedback because we were asked to 'swap' briefs to see what we would really change. 

Whilst me and Danielle got Amy and Mel's work to review, our work was passed to Jane and Grace, who came up with some interesting suggestions and good feedback:

We really liked the idea of including an animal from a different box, as we were struggling to come up with an incentive for the user to purchase again. There were also some great suggestions as to different games to include.

They did suggest that we could expand our range of scenes to put on the boxes, such as a beach, but we felt that we should keep the kind of scenes should remain consistent in theme and so didn't pursue this idea.

OUGD503 - Responsive - Design Process 2 - Studio Brief 2 - Collaborative Practice - Picking a brief

Responsive - Collaborative Practice - Picking a Brief

During this choosing process, I will need consider the following questions:

'Why should I collaborate?' 

To double not only the amount of work produced for a single brief, but to have someone else to bounce off of and to learn about working with others, like in industry.

'Who will I work with?' - can be answered on my other post from today

• Someone who I can trust will be as much of a perfectionist as I am
• Someone who is motivated
• Someone who has interests in the same kinds of design as I am

'What do I need to submit?'

I will need to read all terms and conditions of my chosen brief to ensure that I am aware of all of the rules and regulations, even down to concerning my blog posts- can the brief be published online before submission?

'What brief will we choose?'- can be answered on my other post from today

Me and my chosen partner Danielle Harrison had chosen 3 different briefs and were stuck between them:

YCN - Royal Albert Hall

• Registered Charity
• Classical music, jazz, folk and world music, circus, rock and pop concerts, ballet and opera, dance, comedy, tennis, charity concerts
• Creative campaign to raise awareness of our charitable status
• Encourage individual donations to our fundraising efforts

Pros

• Interesting brief
• A lot of substance to it
• Challenging
• For a good cause

Cons

• Can't go to the place
• How would we get photographs if we can't go
• No immediate ideas

YCN - Marriott Hotels

• We would like you to create a campaign to encourage our target audience to join us in co-creating and re-imagining the future of travel at TravelBrilliantly.com
• The website is where we capture and celebrate ideas
• We want you to inspire people to share their ideas for the future of travel with us
• Being in the know is the new socio-culture

Pros

• Get to do web
• Travel is a topic we're interested in

Cons

• What is the brief actually asking???

YCN - BEAR

• You can produce as many designs as you see fit to demonstrate your thinking
• We launched cereal with eight back of packs that each took a letter theme
• Kids are reading them religiously and repeatedly
• We could make the alphabet theme more focal
• How could you help us make it become a clearer, stronger idea where kids can't wait to find the next letter in the alphabet?

Pros

• Thought of an original idea
• Fun to do
• Light-hearted

Cons

• Not very challenging
• Always do similar briefs

We are stuck between two of the briefs - BEAR and Royal Albert Hall.

Then we had to fill out a form which regarded roles and responsibilities that we are going to share, which we based on the BEAR brief.

OUGD503 - Responsive - Design Process 2 - Studio Brief 2 - Collaborative Practice - Roles and Responsibilities

Responsive - Collaborative Practice - Roles and Responsibilities 

Why have you chosen to work with your creative partner?

Sarah: We have worked harmoniously in previous briefs together and are complementary in our skills / strengths. We also have very similar styles/ interest in styles.
Danielle: Worked well together before.We live together so can work on it a lot, can communicate easily face to face and can always work together on it. Same creative style and are both perfectionists.

What are your specific areas of creative interest in this brief?

Sarah: I have interests and past experiences frequently working with packaging, illustration, hang lettering, structural net development and designing for children.
Danielle: Illustration, Typography, Craft skills

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Sarah: Illustration, hand lettering, designing for children and structural net development.
Danielle: Good software skills - Illustrator for doing illustrations, InDesign for layout, Illustration, Idea generation, Laser cutter - for cutting letter shapes out.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Sarah: I'm good with communicating to clients etc and am strong in planning and organisation.
Danielle: Motivation - will make sure we work hard and stick to the deadlines - can encourage Sarah, Time management - Always plan and I'm eager to get started which will help with workload

Get up early - will be the one who can make drop in print slots etc

What will your specific roles be in the collaboration in relation to your brief?

Sarah: I will contribute to ideas, hand lettering development, illustrations and the development of the structural nets.
Danielle: Illustration, Ideas generation, Research into topics, BEAR, illustration, children

Resources - booking things like lasercut, digital print

What will your individual responsibilities be in relation to your brief?

Sarah: I will ensure that whatever I am working on to be completed for an agreed time. To communicate along with my partner any ideas of changes throughout the brief as it develops. To share all of my ideas and thoughts.
Danielle: Working to personal and collaborative deadlines, Being able to book and work lasercutter, Ask and give feedback continuously, Work to a high standard.

What will your joint responsibilities be?

Sarah: Agreeing on a style to work in together, constant communication between the collaborative partnership, to stick to plans and to constantly manage our time.
Danielle: Agreeing on a style to work in together, constant communication between the collaborative partnership, to stick to plans and to constantly manage our time.