Showing posts with label intro session. Show all posts
Showing posts with label intro session. Show all posts

Wednesday, 6 November 2013

OUGD504 - Design for Print and Web - Creative Suite session 2

Adobe Photoshop

The range of colour that you can produce using CMYK is not as much as the range produced by RGB, also called a gamut of colour.

When switching between RGB and CMYK colour modes, Photoshop will choose the nearest colour that that colour mode can achieve.

RGB is Photoshops default colour mode - it prefers to function in this mode. CMYK files are larger, too!

Converting an image from RGB to CMYK successfully:


This is an RGB image. I want to change it to a CMYK image.


Going to view > gamut warning, displays all the areas that will not successfully translate to CMYK as they are not in that colour range.



Here is the result.


By playing around with the hue and saturation, we can see that the grey area reduces and more is CMYK transferrable. If we use a hue and saturation layer to change the hue and saturation but without damage to the original image. We can then remove the mask on areas that were not needed.


This image has parts of the mask removed on areas that it didn't necessarily need it, to try and get it as close to the original image as possible. 

Proof colours 


Another way to test working CMYK is to go to view > Proof colours. 


What we can see on screen now is what it will look like if we were to convert to CMYK.


Preparing images for press

From Photoshop, you can prepare image files for offset lithography, digital printing, gravure, and other commercial printing processes.
Generally, your workflow depends on the capabilities of the prepress facility. Before you begin a workflow for commercial printing, contact the prepress staff to learn their requirements. For example, they may not want you to convert to CMYK at any point because they may need to use prepress-specific settings. Here are some possible scenarios for preparing your image files to achieve predictable printing results:
  • Work entirely in RGB mode and make sure that the image file is tagged with the RGB working space profile. If your printer or prepress staff use a color management system, they should be able to use your file’s profile to make an accurate conversion to CMYK before producing the film and printing plates.
  • Work in RGB mode until you finish editing your image. Then convert the image to CMYK mode and make any additional color and tonal adjustments. Especially check the highlights and shadows of the image. Use Levels, Curves, or Hue/Saturation adjustment layers to make corrections. These adjustments should be very minor. Flatten the file if necessary, then send the CMYK file to the professional printer.
  • Place your RGB or CMYK image in Adobe InDesign or Adobe Illustrator. In general, most images printed on a commercial press are not printed directly from Photoshop but from a page-layout program like Adobe InDesign or an illustration program like Adobe Illustrator. For more information on importing Photoshop files into Adobe InDesign or Adobe Illustrator, see AdobeInDesign Help or the Adobe Illustrator Help.
    Here are a few issues to keep in mind when you work on an image intended for commercial printing:
  • If you know the characteristics of the press, you can specify the highlight and shadow output to preserve certain details.
  • If you use a desktop printer to preview the appearance of the final printed piece, keep in mind that a desktop printer cannot faithfully replicate the output of a commercial printing press. A professional color proof gives a more accurate preview of the final printed piece.
  • If you have a profile from a commercial press, you can choose it with the Proof Setup command and then view a soft proof using the Proof Colors command. Use this method to preview the final printed piece on your monitor.
    Note: Some printers may prefer to receive your documents in PDF format, especially if the documents need to conform to PDF/X standards. See Save in Photoshop PDF format.


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Swatches and Colours


Theres 2 different ways to delete swatches : Either drag 1 at a time to the bin, or hold alt and click to delete a swatch, also one as a time.


When picking a colour, there is indications on what platforms you can use this colour on.


When this warning sign appears, it means it's not  available for CMYK - aka design for print.


The cube means it's available for design for web.

You can save this by going to 'add to swatches'. Then in the swatches drop down menu, click 'save swatches'.


If you want the original swatch palette back, select 'reset swatches'


And click OK.



But if you want your 1- colour swatch palette back then go to replace swatches and you'll be able to select your empty palette.
(Note: you can't have a completely empty swatch palette there has to be at least 1)

Pantone swatch books


To find the Pantone colour libraries, go onto the colour picker and go to 'Color libraries'


This screen shall appear. You can type in a number without a text box and it will jump to the colour with that name. Click OK, and you will see that colour in the foreground square - it's ready to use. 



If you then wanted to add this to the swatches palette, click any empty space in the swatches palette and it will save it.


But we are still working in RGB with a spot colour. It will change everything on the image to RGB, even with a spot colour used for print. We need a reference number/ name to help us refer to that colour with our printer.

Creating a duotone image


Duotone can only be applied to a grayscale image.



This dialogue box will appear. Select duotone in the drop down box and select the colour.


I have selected a red colour.

However, we usually use Pantone colours for this.

In the same way, go to 'color libraries' to select pantone colours.


Like using the curve tool when editing an image, we can use the curve tool within duotone options.


You can change the duotone options at anytime, even after you've saved (but not exited).

You can add more than one colour depending on what tone you pick: 


You can edit both the curve options for both colours in this independently from one another.

There are a lot of useful preset settings in this that make good starting points with legitimate Pantone colour systems:




Different colour channels


In all images, there different colour channels. This depends on the colour mode. If it's RGB, then there's 4 colour channels: Red, green, blue and RGB. In CMYK there's 5: Cyan, magenta, yellow, key and CMYK. In a grayscale image there's only 1: Gray.

This is useful for designing for print because it separates it for different printing plates/ screens.


To create a halftone image in a different technique, go to the channel options and then 'new spot channel'.

You can create a new spot channel according to the magic wand tool, and anything else you can select by selecting it then clicking on new spot channel.



Only TIFF or .psd files support spot colours in the next stage of the process.

Thursday, 31 October 2013

OUGD503 - Responsive Session 1

Introduction to Responsive Sessions

For the first part of the module in the run up to Christmas, you need to obtain and complete a minimum of 5 substantial briefs. Within this there needs to be 1 brief that has a longer deadline and has a good body of work required to keep you busy that you can use in sessions up until Christmas.
Document EVERYTHING!

Extra websites to look at for competition briefs:

  • Talenthouse
  • The Dieline Awards
  • YCN

What do I want to get out of this module?

A sense of time management and discipline 

  • Time is money - use it wisely!

Using effective professional communication

  • understanding realistic time scales and be able to estimate them for a client, know how to bring it to a close when the time is right. 
  • do what I say I'm going to do for a client and not drag out the worktime.
  • Working out how much to charge a client.
How not to get exploited!

  • Charging people
  • being firm with clients that this is your PROFESSION not a favour!
  • Creative compromise

Be a more confident designer - have the reassurance that I'm not just a student.

  • Improve my analysis of new briefs

Develop myself as a designer

  • Develop my portfolio
  • Find more out about my personal interests and strengths
  • Start to network and get contacts in industry
Why do you think live and competition briefs are useful?

Getting professional work experience as a freelancer

  • Practice for working quickly and to a high standard
  • Gain confidence in my work
  • Developing a clearer / more effective working practice

Real World Benchmarking

  • See real world demands of clients
  • Gain feeback from real world audience
  • Be able to gauge the standard of work of the real world in the same projects as me as opposed to just my peers

Gaining professional practice skills

  • Emailing language skills
  • Pantone referencing

Exposure and networking my work

Why did I choose the briefs I chose?

  • My style could be applied
  • My skills could be used
  • I am familiar with the target audience
  • Offer a feasible challenge with an opportunity to grow as a designer
  • Creative scope/ freedom to do something I want
The 8 questions of brief analysis:

For the dissection of a brief, the following 8 questions need to be asked in order to understand it more clearly:

  1. What is the problem?
  2. What is the brief asking you to do about it?
  3. What is the brief trying to achieve?
  4. Who will benefit?
  5. What is the message?
  6. Who is the audience?
  7. How will the message be delivered?
  8. Can you foresee any problems with this?

In groups, we applied the 8 questions to a brief we were given. Ours was a campaign request from paper supplier Fedrigoni.



  • What is the problem?
The company feels that they are perceived in a way that doesn't suit them.
  • What is the brief asking you to do about it?
Create a campaign that changes the current feel of the company to be more fun and playful to potential customers.
  • What is the brief trying to achieve?
To transform the current identity of the company to appeal to their customers more.
  • Who will benefit?
Customers will be offered a range of services they weren't aware of.
  • What is the message?
Fedrigoni is fun!
  • Who is the audience?
'Printers across the UK'
  • How will the message be delivered?
'Campaign' - not specified.
  • Can you foresee any problems with this?
Are they asking for a concept or final product? 
How can we obtain samples - the brief says we're not allowed but can have some if our design is chosen?
Does the concept of 'fun' actually appeal to the target audience?!

Task for next session:

Pick a brief that is substantial and that you're willing to happily work on for a long time.
This task can be found here.