OUGD505 - Studio Brief 2 - Workshop & further development

OUGD505 - Studio Brief 2 - Workshop

Today, we had a workshop session exploring our chosen subject from our research book to see how it can be developed for studio brief 2.

We began by listing words associated with our chosen research subject. We were asked to star the ones that stood out or we felt were most important: 

YURTS

• Dwellings
• Nomads
• Traditional*
• Ritual
• Spiritual
• Cultural*
• Felt
• Portable
• Tribal
• Hospitality*
• Design*
• Trellis
• Food 
• Shelter
• Family*
• Generations
• Travel
• Landscape
• Heritage
• Honour
• Wealth*
• Poverty
• Peasants
• Mongolia
• Asian
• Folk Art
• Decor
• History
• Weather
• Embroidery

We then were asked to list processes we were most interested in trying still:

PROCESSES

• Packaging*
• Branding & Identity*
• Photography
• Layout/ Editorial*
• Foiling
• Web Design
• 4d products*
• 3d programs - 3d printing*
• Embossing

Combining the two lists, we then made a few mind maps to explore how we could translate our ideas.

My firm idea was that I could combine the idea of Mongolian and Kazakh Yurts and brand a 'yurt hotel'. I never really do branding so it would be a nice change. The hotel would be marketed as a luxury camping hotel and spa. It would be a good challenge to get across the great outdoors theme with luxury and comfortable mood.

Identity
'Do not Disturb' sign
Room Key
Brochure > Augmented Reality?

Promotional
Advert
Website

Packaging
Bottles > toiletries >Soap > Shampoo/ conditioner 
              > Boxes

Branding
Ethos
Signage >Room Numbers > Front sign 
Logo >colours > symbols

This would cover:

• Branding & Identity
• Packaging & product
• Information & Wayfinding
• Retail & Promotion

We then had to establish the audience:

AUDIENCE - What DON'T I know?

• How old they are?
• Where do they live?
• What kind of income do they have?
• Do they enjoy pamper leisure or adventure leisure? 
• Where do they holiday? Who do they holiday with?
• Why are they interested in my subject matter?
• What is their sense of humour like?

After the session I decided to refine my ideas further to help me write the brief for myself!

Definite final features:

Logo & Identity

Signage - front sign, navigation around the site, labelling of individual yurts (symbolism)

Business card/ letterhead

do not disturb sign

room key

welcome pack - mini brochure

toiletries - shampoo, conditioner, showergel & body lotion

Possible final features: 

Outdoor activities

Branded transport

sports activity guide

spa guide

towels, decor

key card passes

OUGD504 - Creative Suite Session 3 - InDesign

Creative Suite Session 3

Like in Adobe Illustrator, InDesign can work with global swatches. This means that they are linked to whatever artwork they fill. 

We can even have a number of tint filled artwork and when the original colour is changed, all the tints change accordingly.

Preparing image for InDesign in Photoshop - the rules

• Colour mode - save for CMYK for InDesign because it's a print program.
• Image size - prepare the image at actual size of use in InDesign. Too big, file size is unnecessarily large therefore is a burden when saving and takes longer to print, especially digitally. Too small becomes pixelated when stretched to size.
• Resolution - set to 300 dpi
• File format - save as either a TIFF file or a .psd. If you need transparency in your image, DO NOT SAVE AS TIFF but .psd instead as it preserves the transparent elements of your image.

Preparing image for InDesign in Illustrator - the rules

• Colour mode - work in CMYK mode or spot colour modes.
• File format - save as an .ai document
• Resolution - There is no such resolution for .ai documents because it's vector based and recalculates according to size.

OUGD504 - Design for Print and Web - Creative Suite session 1

CMYK printing colours

Lighter colours are usually printed first, like cyan or yellow. The inks are clear but when printed on the paper gain their colour. Key is usually printed last.

Colour in Adobe Illustrator

Tips for using colour - Swatches

In the swatches palette, you can view the name and CMYK numbers of your personal swatches by viewing in 'small list view'

The new swatch button

New swatch palette

Or create a new swatch using the colour palette

To add multiple colours as swatches go to the swatches menu and select 'add used colours'. This adds all colours in the document to the swatches palette.

If you only want to add a few, you can select them all together, then go down to the drop down menu and select 'add selected colours'

The difference between the cut corner and grey box icons in the swatches

And those without

Is that the grey boxed and corner cut swatches are 'global'.

This means that there is a link between the swatch and any object that it's applied to, meaning that the object will update when I edit the swatch. The global checkbox can be unchecked at any time.

Global colours only allow to change the tint of the CMYK colour in the colour palette. We can make swatches from the different swatches:

The name 'process colours' refers to CMYK and the 4 plate printing process.

Spot colour is a pre mixed ink - the colour of it is not made by combining CMYK. Spot colour is used when specific colours are wanted because of expense. The less printing plates you require, the cheaper the job will cost.

Spot colours are also used when metallic, fluorescent or an exclusive colour is needed. To mix a spot colour, either the CMYK numbers or reference number, such as a Pantone number, is used for the printer to reproduce exactly.

To access the Pantone colour library, go to the swatches menu, go to Open Swatch Library then to Colour Books. 

To help finding a colour, either type in the name or the number into the finder box. To display the finder box go onto the drop down menu and check Show Find Field:

NEVER change the name of a colour on the Pantone palette as this will be impossible to reference to the printer.

Spot colours have a spot in a box as opposed to a grey box to show that they are a spot colour.

Your swatch palette is automatically saved to the document you're working on. But what happens if you want to use the swatch palette on a different document? Or on Photoshop? Or InDesign?

Go to the swatch menu and select Save Swatch Library as AI

Like installing a typeface, the swatches palette saved will be consistent on every computer you use.

To use your saved swatches in any document, even new ones, go to the swatches menu, Open Swatch Library, User Defined and it will be there to use!

To have a cross - application swatch library, save as ASE not AI. And save in the same place you keep your images, fonts etc.

 DO NOT SAVE in the Illustrator folder on the computer.

To use different tints of a spot colour is a lot cheaper than using separate spot colours and even cheaper than using CMYK printing plates.