OUGD503 - Responsive - studio brief 1 - individual practice

Responsive Session 1

Studio Brief 1

Using the list of websites provided below, identify and respond to a range of competition briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. You will need to select one main brief that will become the focus of the taught sessions and studio workshops for the duration of this brief.In addition to this you will need to select a number of smaller/quicker briefs that will allow you to demonstrate your ability to develop effective responses within professionally realistic deadlines.

When selecting and responding to briefs you will need to consider the following:

• How do you balance what you want to do, design or produce with what the brief requires?

• Do the briefs offer enough breadth and scope for the development of a range of responses while at the same time allowing you to focus your practice?

• What are the realistic timescales for completing the brief? Are you working to these?

• Have you clearly identified what the problem is before you start?

• Where is the challenge in the brief and what will you get out of doing it?

• What do you need to present and how will you present it?

• These questions should underpin the decisions that you make and will form the basis of the studio workshops

Coincidentally, all briefs chosen were off of one site : designcontest.com
Firstly, my decisions to choose these briefs was based on the fact that each of these had a longer deadline than a week - there's no point in choosing one I don't have time to even start! The reasons I chose each individual one are underneath each of the titles below:


First brief chosen:

'website footer artwork/drawing'

https://www.designcontest.com/other-design/httpwww.bidet-toilet-seat.com/

Contest Brief

Project description

This drawing will be at the footer of my website. It will be a progression from Monkey to modern man, regarding bathroom use and the final man who now uses a water cleaning device after going to the bathroom.

I have included an example of the style I am looking for, file name "Footer example", but please no stick drawings like you see in the drawing of small people.

The background color would be RBG 51, 51, 51 or #333333, but I would also like the choice of having it on a off white or white background too.

What I an not looking for is drawings of people sitting on a toilet, wiping or squatting going to the bathroom.

This is a list of progression ideas for you to start with. The Monkey would start on the left ending with the modern man on the right.

1. Monkey/Ape

2. Caveman/Homoerectus scratching his head

3. Neanderthal holding leaf with a confused look on his face.

4. 250 years ago man holding corncob with pain on his face.

5. 100 years ago man holding newspaper with yikes look on his face.

6. Modern man holding a roll of toilet with some of the paper hanging down, with a sad look on his face.

7. Today's modern man holding a Remote with a smart look and big smile on his face. That image name is "remote".

Please be creative and keep it fun and let me know if you have any questions. If you would like to learn about this device, please look at the image called "Device".

I chose this one because I know that illustration is one of my passions / strong points and so the idea of doing something fun, comical and illustrative appeals to me as a designer. The challenge for me would be doing something that is suitable for the web, as it is not one of my strong points - I know little about it... It will be presented digitally onto the site with close ups of the design.

Second Brief Picked:

'La Magdala'

http://www.designcontest.com/logo-design/jewelry-brandmark-needed/brief/

Contest Brief

Project description

We need a brandmark (logo) for our company La Magdala. The product will be objects of antiquity that are used in handmade jewelry. Obviously, the brand has religious connections. We need an old world style illustrated mark that will represent the brand. The name translated means Mary Magdalene or The Magdalene. We would like to incorporate Religous Iconology and Symbology into the logo. But the main part of the logo needs to have the Mary Magdalene icon which is on her tomb (see the attached image marymagdala.jpeg, its the MS letters). I have attached the images for your viewing. Must be a vector illustration.

Thanks!

I chose this brief because contextually, I'm good at keeping to historical styles and the challenge would be modernising it for a contemporary brand. The fact that it's something girly like jewellery appeals to me.

Third Brief Chosen:

'Gmünder Gartenwelten'

http://www.designcontest.com/logo-design/gmunder-gartenwelten/brief/

Contest Brief

Project description

This Company will be a gardening company whose CEO is a 25 year old guy. He's just finished all his gardening-shools and wants to come up as an entrepreneur. Helping people out in gardening-work, mowing the lawn,cutting plants, to plant new plants&flowers, cutting the hedge and whatever a young and motivated gardener does:-)

As the company car is gonna be a brown pick-up VW amarok (just like the ground of a yard/garden) we would love to have a logo that contains a lot of green color (just like the grass). It should be modern and easy to recognize.

Thanks a lot for ur help and some nice and awesome logos!

Feel free to do whatever u want.

The target audience for this brief is around my age range, the company itself is around my age range, and the brief describes something illustrative and so this brief appeals to me.

Fourth Brief Chosen:

http://www.designcontest.com/logo-design/local-festival-logo-required/brief/

Contest Brief

Project description

For a local 2-day music festival, we are in need of realy cool logo design.
The festival aims to attract a mature adience (30-40-50 years old) on the first day, the second day will be focussing on a younger audience with local bands, dj's and dance acts.

We are looking for a logo that will look appealing for both age groups, nothing too sophisticated, but eye-catching, fresh and some kind of "less is more" design.
Colors to be used are blue and yellow as these are the colors of our hometown. Off course you can use these any way you want and combine with other colors (black, grey, ...).

The words that the logo needs to contain is:
1. The name of the festival: "Vijfhoekfeesten" (this is Dutch and contains two words; "vijfhoek", which means pentagon and "feesten", which means party/festival)
2. it should also contain in a very very small font (not to striking): POWERED BY MC - This is legally required, but it has to be as small as possible!

3. The date of the festival (15-16 Augustus 2014) - if you choose to embedd this into the logo, please make sure we can adapt this easily, so we can reuse the logo for a next edition.

looking forward to see some designs....

I chose this brief because I have attended a few music festivals and know the kind of market, not restricted by age but by style, that this would best suit.

Fifth Brief Chosen:

http://www.designcontest.com/logo-design/tinyhippo/brief/

Contest Brief

Project description

TinyHippo is a new media agency, that produces tv, commercials, radio, print, web etc. We expect custom fonts being made, custom graphics and a brilliant idea.
One single note/idea; perhaps the two pp's could be the butt of the Hippo? But not necessarily.

The challenge of this brief for me would be the minimalistic style as my style is more elaborate but I think it might be interesting getting over this initial problem for me.