In analysing our briefs in more detail we can start sprouting ideas and really deepen our understanding of our briefs.
What are the 5 most important words in your brief?
British, fun, alfresco, supermarket, variety.
What are the 5 most important considerations of your brief?
- Must have strong shelf presence
- Must be predominantly carton board used
- Must accommodate a meal for 2 people
- Must consider how audience interacts with product
- Must have highstreet accessibility / price range
What are 5 related products to your brief?
- Sandwiches
- Dairylea lunchables
- Sandwich meal deals
- Picnic blankets
- Wicker baskets
What are 5 related places with your brief?
Supermarket shelves
Beach/ seaside
Park
Festival
Tourist points of interest
Who is the brief saying the audience is?
'The Great British Public'
Who should the audience be?
Families, friends, groups aimed at people usually aged 16+ who have the income and initiative to prepare for an outing by buying lunch beforehand at the supermarket.
Who COULD the audience be?
Festival goers, younger audiences such as children shopping with their parents, groups of teens, maturer audiences.
Why could this be the audience?
By marketing in more locations such as actually in the places where these people go / would take this product, there is a more likely chance of expanding the audience out of the supermarket-goers.
Children and festival goers are not fussed / choose to eat outside on the go and so would be good to appeal to.
What do they do?
Go on days out, like to learn, entertain themselves, enjoy their time off work.
Where do they go?
The seaside, museums, theatres, parks, theme parks, festivals, castles, tourism places of interest.
How do they go?
Coaches, cars, bikes (bike rides) buses.
What do they want to be?
Refuelled/ full/ not hungry, organised, not out of pocket!
After answering all these questions about our briefs, we swapped briefs and answered each others. When we realised we had similar answers we knew that we have to think outside the box when coming up with ideas because if we all have similar responses to the brief, we will all have similar answers!!
Additional thoughts
The JUDGES of the competition will be your INITIAL AUDIENCE that your work will have to appeal to.
Remove yourself from your initial responses and come up with something un-obvious and innovative.
Additional notes
Could the pack go flatpack once the food has been consumed? How does it interact with the user and their surroundings? Their transport? Eating off their knee? Re-usability? Sustainability? Inter-changeability?
No comments:
Post a Comment