26th Feb - 5th March
8 and 20 field grids
8 grid fields are used regularly for advertising and brochure publications.
They allow various sizes of illustrations to be portrayed
The grid is only and instrument for you as a designer, not necessarily a rule for good aesthetics, as aesthetics are down to everyones personal opinion.
Before you apply a grid you must understand the requirement of the grid for the work to be produced.
Ideally, choice of typefaces, sketches/illustrations, print methods and paper stock must be confirmed beforehand.
Always start with small sketches. But even before drawing them, consider the number of columns needed.
The disadvantages of 6 column grids; lines of text will be narrow and a small typeface will have to be used (but that depends on what you're designing - take the rule of grid with a pinch of salt!).
For statistics, figures, graphs, and trend line publications use 4 columns per page. 4 columns can be divided into 8 or 16 column sections.
The width of the column dictates the size of the typeface.
When applying type to a column:
- the first line should fit flush to top limit of a column grid.
- Last line must stand on the bottom limit.
- Divide your columns into 'fields'
- You should have the same amount in each field.
Font heights:
Caption text:
- 4pt type
- 6pt leading
Header/ footer text:
- 7pt type
- 10pt leading
Body text:
- 10pt type
- 13pt leading
- 20pt type
Headline:
- 40pt type
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