OUGD405 - How to get someone to try something NU

How to 'Get someone to try something new'!

After researching into routines for the first part of this brief, we discovered that our initial motive for our designs would be to 'get someone to try something new'. For each of our separate moodboards we had dance routines, gymnastic/workout routines, obsessive compulsive routines, flood clearup routines, and morning routines. 

We discussed in our group which direction we wanted to take our work in, who our audience would be and what we would want to convince them to try. We decided to go with Ewan's workout routines route, because we thought that people who don't go to the gym are a hard target audience- it was us! 

As a group we decided that our audience was people our age,  who are mainly first year students. We thought that this would be a challenging audience because we are all just getting used to uni life, workload and most importantly, we have a tight budget. We did a quick survey around the class and most people said that they had to sacrifice their gym membership from home because they didn't have the money or time to continue, or they weren't interested in joining the gym because they didn't enjoy exercise and didn't want to pay for something that they didn't particularly want to do. 

We thought that designing advertising for a gym would be a little bit pointless, as that didn't resolve the money issue. We wanted to design something to assist 'lazy' students in keeping up their exercise without too much effort!

Our initial ideas were to create an App, something that a large percentage of students would have access to. Then we thought about the other percentage - how would they have access to our information? We decided to do a leaflet as well.

We had to come up with a name for our company, so as a group we brainstormed:

Our favourite name was 'NU YU' as it was short and simple, and was the most suitable in our opinion.

We all had different ideas, and so wanted to each go separately to produce some sketches and then come back together to negotiate and complete the task together. We consolidated our suggestions of a colour scheme down to sky blue, white and silver because it is fresh and clean. We decided that the app/leaflet would feature 5 simple exercises that can be done without professional equipment, and at home. It would also feature simple info about calories burned, instructions on how to do it, and tips about contributing to a healthy lifestyle.

We all wanted a really modern, but attractive design. If we were to bring all of our ideas together, they would be in somewhat of the same style (theoretically) So we separated and came up with the following:

Ellen came up with lots of really modern App designs:

J'nae experimented with lots of logo designs:

And so did Ewan:

Dan experimented with mock-ups and layouts of the apps/ leaflet as well, and I experimented with different digital illustrations based on the originial style of Ewans mood boards. I found appropriate images to use for this, and began to develop illustrations from there. 

We all really liked all of the designs, but favoured a font that dan had used in a mock-up and so as a group, developed a logo from there:

We added the orange so it looked a bit more vibrant, because we thought that the blue and white and silver alone looked too clinical and not really aimed at our age range.

We also decided to not take the app idea any further, as we had decided that our leaflet would be given out to as many students as possible at student fresher fairs instead. We concluded that an app would not be very handy when doing the actual excersizes themselves, as you wouldn't be holding your phone!

The leaflet would be wide and long, about the length of a wall mirror, with the idea that students could blu-tac it next to the mirror as they compare themselves to the illustration to see if they are doing the exercise correctly. We also thought that a cool feature about the leaflet could be that each section could be perforated and so could be torn-off, so that you could position these cards wherever the actual exercise could take place. For example, the press-ups card could be blu-tac'd to the skirting board, where your eye level would be.

I used some of these images: ... 

to create the following illustrations on Adobe Illustrator using the pen tool:

Here are the illustrations beginning to take shape on the leaflet with the orange background:

 Then using the font provided by Dan:

An original mockup without instructions, just illustrations and an introduction. This introduction was later shortened and the QR code leading to the app was removed (since the idea for an app was scrapped).

A stripey background was added, and information provided by Ewan was added to the back. We printed off the mock-up and asked other students to give us a quick review of our ideas:

J'nae carried out the tests with a few of our colleagues. This is the feedback she got about our leaflet idea:

"Positive

• It looks fun and professional
• The colours are vibrant
• I would have time to do these execises

Constructive

• The lines and font could be bolder as it can be hard to read
• Maybe cut down the colour scheme to something more simple
• Consider stock and if you would actually create these into stickers"

We took this into account and decided that the stock should be thick card, so could withstand months of use. We also made the fonts bolder because we understood that the busy background interfered with the text.

We also decided last minute that we would create 2x A3 posters to advertise our leaflets and services:

I quickly created these without design sheets with the elements from the leaflet.

Final design:

 

I perforated each different section with a scalpel so we could demonstrate how the leaflet can be separated. 

 For the PPP evaluation click here.