Tuesday 20 May 2014

OUGD505 - End of Module Evaluation


BA (Hons.) GRAPHIC DESIGN     
LEVEL 
05
 Module Code  
OUGD505


 Module Title
Design Process


END OF MODULE SELF-EVALUATION

1.  What skills have you developed through this module and how effectively do you think you have applied them?
In this module, the main skill I think I have developed is communication skills and photography/ presentation skills. Constantly keeping up each week with critique sessions and workshops have helped me to gauge where my work should be, as would be in 'real world' constant communication with the client. As for presentation - previously I have settled for shoddy iPhone photos for final presentations and produced design boards as a final thought, and until now haven't seen the importance of setting aside time to present my work properly. Since starting this module, I have learnt how to set up and use professional photography equipment all on my own and produced photographs I am happy to use in my portfolio that do my work a bit more justice! 
I have also greatly improved on my layout design skills in this module. Looking at my research book then looking at all of the design boards that I produced towards the end of the module there's a huge difference! I have come to terms with using grids a lot better and understanding leading, kerning etc in typography. The Jackson Rising session helped a lot!



2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I have, for the first time ever, produced a book with Japanese book binding techniques, which gave my research a more of a folk-inspired look. Other than that, I really don't feel like I've challenged myself enough to try any new methods of design production and only use pretty basic techniques otherwise (IE, Digital print). I think this is because of my loss in confidence in screen printing after the struggles I had with it in OUG504, I try to avoid it at all costs. I need to face my fears and definitely not compromise design decisions for the sake of lack of practice.



3. What strengths can you identify in your work and how have/will you capitalise on these?
This time around, especially for Studio Brief 2 I have chosen to work in a probably more mature style, completely different from my usual preferred style of 1950's and 1960's illustrative style. I think it's a strength that I've gone out of my comfort zone, which for me was a big leap again, as I feel like I've only just got comfy/ good at the one I normally work in!
I have also never really done branding before, so for studio brief 2 it was a nice change! Again, I need to broaden my range of areas of expertise as opposed to packaging, illustration and hand lettering all the time!

4. What weaknesses can you identify in your work and how will you address these in the future?
Because I have come out of my comfort zone in studio brief 2, I think that the execution of my work in this style is quite weak and almost plain, which leaves me really quite unsatisfied as I think that I tried hard to work in a different style, which I don't think is that successful. I really want to improve on this style and learn to teach myself different styles to work in to ensure I am a more versatile designer. 
As always, I have struggled with time management but I see it as a problem that is all-relative to the ever increasing workloads I face. This period seems to be the busiest so far and compared to previous projects I have improved greatly but to meet with the final year's workload I really need to keep timekeeping and staying organised.
I have not been very creative with my design decisions in this module because I don't manage my time properly enough to not put pressure on others that I may require to assist me. For example, I leave it too late to book into the laser cutter, or too late to ask a member of woodwork to help me create something a bit more special. I plan to change this and plan a project in it's entirety completely in advance.


5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Decide on a research topic quicker and stop being so particular about my design outcomes - a professional designer doesn't always get to work in their favourite style either!
Keep up to date with my blogging - because it only mounts up if I don't!
Be more proactive in trying out different techniques and try to avoid just 'mocking up' design products - if I properly made each of my products I would better understand how they properly worked and what would be required of me in industry to design for that purpose.
Make design decisions more quickly so that I can plan around external professionals who could assist/ print/ help me build the final products.
Bump up the quantity of my work, obviously without compromising quality - this will help avoid pre-deadline anxiety.



6.How would you grade yourself on the following areas: 
(please indicate using an ‘x’)  

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance



x

Punctuality




x
Motivation



x

Commitment



x

Quantity of work produced



x

Quality of work produced


x


Contribution to the group



x


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