OUGD504 - Design for print - self initiated critique and resolutions 29/10

Self Initiated Crit 29th Oct 2013

Because we have no scheduled critiques any time soon, I decided that we should get together and help each other out and plan a crit ourselves.

I messaged everyone from the class on Facebook and arranged to meet today to discuss our ideas and give reviews and suggestions for one another.

People who attended the crit:

1. Sarah Butler
2. Sarah Goldthorpe
3. Sean Connolly
4. Caitlin Walsh 
5. Jamie Pudsey

When it was my turn, I pitched my idea:

'Posh Pass the Parcel'

Layers and layers of different printed materials, concluding with an 'infinity card' - with the message that print is endlessly fun. As interactive as possible, including laser cut, scratch card vinyl, thermo-chromatic ink, foil and flocking. A special gift to own that will be cherished by designers and print enthusiasts alike.

Feedback I got:


Sarah Butler

• Will it act as informative or showing viewer?
• Might need a conterpoint inclusive book
• Might be too much information to have on the boxes
• The interactivity of the product will set it apart from others

Although it will be informative, it is more intended as a keepsake with the idea of having a function. It's not necessarily something you'd refer to in an emergency!
The information will be printed on the 'boxes' and will be readable once they are unravelled and laid flat.

Sarah Goldthorpe

• Infinity card and endless possibilities of print is genius!
• Make the letters out of chocolate? - real pass the parcels have sweets/ chocolate in them
• Keep boxes minimal - 3 to 5 boxes because like 10 boxes will bore the viewer.

I really like the chocolate idea but the end product will be a keepsake and so I wouldn't want anything that is disposable and therefore make the product incomplete once consumed. 

Sean Connolly

• What stock are you going to use?
•  Can it be put back together? 
• Has to be useable.
• Who is your audience?

The boxes will be re-attachable and able to be re-assembled and so the product will be reusable. The audience are print enthusiasts and designers alike.

Caitlin Walsh

• How to package?
• Where will it be sold?
• You need to do loads of prototypes to ensure it works!!

The packaging is itself - perhaps the outer layer will be sturdy enough to withstand storage? It would either be sold online on print/creative websites like Etsy.com and Ohsobeautifulpaper.org but also be available in shops such as Paperchase and Waterstones.

Jamie Pudsey

• Sounds ambitious! It's an incredibly unique idea. It would involve a lot of work.
• Not that practical though - how can people refer to it?
• Who's your audience?
• Do lots of prototypes.

Although it will be informative, it is more intended as a keepsake with the idea of having a function. It's not necessarily something you'd refer to in an emergency!

Questions I need to answer/ resolve:

What stock is going to be used?

How can it be packaged?