OUGD503 - Responsive - Design Process 2 - Studio Brief 2 - Collaborative Practice - Picking a brief

Responsive - Collaborative Practice - Picking a Brief

During this choosing process, I will need consider the following questions:

'Why should I collaborate?' 

To double not only the amount of work produced for a single brief, but to have someone else to bounce off of and to learn about working with others, like in industry.

'Who will I work with?' - can be answered on my other post from today

• Someone who I can trust will be as much of a perfectionist as I am
• Someone who is motivated
• Someone who has interests in the same kinds of design as I am

'What do I need to submit?'

I will need to read all terms and conditions of my chosen brief to ensure that I am aware of all of the rules and regulations, even down to concerning my blog posts- can the brief be published online before submission?

'What brief will we choose?'- can be answered on my other post from today

Me and my chosen partner Danielle Harrison had chosen 3 different briefs and were stuck between them:

YCN - Royal Albert Hall

• Registered Charity
• Classical music, jazz, folk and world music, circus, rock and pop concerts, ballet and opera, dance, comedy, tennis, charity concerts
• Creative campaign to raise awareness of our charitable status
• Encourage individual donations to our fundraising efforts

Pros

• Interesting brief
• A lot of substance to it
• Challenging
• For a good cause

Cons

• Can't go to the place
• How would we get photographs if we can't go
• No immediate ideas

YCN - Marriott Hotels

• We would like you to create a campaign to encourage our target audience to join us in co-creating and re-imagining the future of travel at TravelBrilliantly.com
• The website is where we capture and celebrate ideas
• We want you to inspire people to share their ideas for the future of travel with us
• Being in the know is the new socio-culture

Pros

• Get to do web
• Travel is a topic we're interested in

Cons

• What is the brief actually asking???

YCN - BEAR

• You can produce as many designs as you see fit to demonstrate your thinking
• We launched cereal with eight back of packs that each took a letter theme
• Kids are reading them religiously and repeatedly
• We could make the alphabet theme more focal
• How could you help us make it become a clearer, stronger idea where kids can't wait to find the next letter in the alphabet?

Pros

• Thought of an original idea
• Fun to do
• Light-hearted

Cons

• Not very challenging
• Always do similar briefs

We are stuck between two of the briefs - BEAR and Royal Albert Hall.

Then we had to fill out a form which regarded roles and responsibilities that we are going to share, which we based on the BEAR brief.